How to conduct in-depth research on the speed, intensity and artistry of the Jordan brand in women’s basketball on the court? The new Jordan Heir Series 2 provides the answer on the field.
The Jordan Heir Series 2 integrates the unique insights of top-level athletes into basketball. The shoe design focuses on quick penetration and flexible changes of direction, aiming to help players enhance their game rhythm.
“During the game, I rely heavily on the rapid movement of my feet. The Jordan Heir Series 2 is precisely a practical shoe that combines flexibility and stability, allowing me to maintain aggression both on offense and defense. Those who follow my games know that I have always liked this series, and the innovative performance of the new generation of shoes has completely exceeded my expectations.”
— Napheesa Collier
The streamlined shoe design of the Jordan brand athlete, who is a five-time WNBA All-Star, continues the focus on running and cutting performance of the previous generation of products, which are crucial elements in women’s basketball. The shoe model incorporates several key upgrades on this basis, making each step even more swift. These improvements are directly derived from player insights, ensuring that the new shoe design fully utilizes Nike Group’s core technologies and better serves female athletes. In fast-paced women’s basketball games, players adopt more agile and dynamic playing styles. They have more ball possession opportunities and also move more frequently. The new Air Zoom air cushion unit at the forefoot can provide excellent foot feedback. At the same time, the thick embedded Cushlon 3.0 midsole, combined with the outer covering of the material cushioning layer, further enhances overall comfort. The shoe model has excellent flexibility and quick response, meeting the needs of players for high-intensity competitions and easily breaking free from defense. Additionally, the semi-transparent TPU framework structure realizes lightweight wrapping, while the rubber crosshatch outsole further improves the starting speed and on-court control. Moreover, considering the needs of female players, the heel part of the shoe also has a detachable hairband. And multiple eye-catching color options have been launched to pay tribute to the dominant position of female athletes in leading the basketball culture trend.
“In the sports field, women’s basketball holds a very important position. The Jordan brand is committed to helping the new generation of players achieve greatness. We named this series ‘Inheritors’ because we deeply understand that these athletes will become outstanding representatives and aim to ascend to the throne of basketball. The Jordan Heir Series 2 is an innovative creation designed and defined by ‘her’. The newly installed forefoot Air Zoom air cushion unit can provide stronger foot feedback, precisely adapting to the aesthetically pleasing sports style in women’s competitions.”
— Leo Chang (Chang Zhanxi)
Senior Creative Director of Basketball and Sports Categories for the Jordan Brand